Executive Director

TRACY PRESS is the Executive Director of Powerful Beyond Measure. Ms. Press founded the organization to fulfill her personal purpose and passion to enrich the lives of underserved youth. Tracy benefitted from a private education in New York, attending Howard University and a mix of wonderful programs in her youth – all of which exposed her to opportunities, mentors and experiences that shaped her life. After volunteering and serving as a consultant to numerous non-profits, she decided to form her own and utilize her resources, influential network, and experience to make a difference in adolescent lives, in unique ways. With a personal history in the media and arts industries, she employs her background to make the organization appealing by incorporating these influential fields.


Tracy is also director of the TLP, LLC, an entertainment, arts, sports, and non-profit consulting and event services firm based in the Washington, DC metro area. She has worked in the entertainment, events, sports, luxury goods, VIP services & non-profit industries for 20+ years. Throughout her career, she has worked for record labels and corporations, while also regularly volunteering for DC non-profits and arts organizations.


Most recently, Ms. Press was selected as a 2020 Resident for Mayor Bowser’s 202Creates Residency for Creative Entrepreneurs. In 2019, was presented with an Award of Distinction by the US Dept. of Justice for work on the AT&T – Time Warner antitrust case. She was previously featured in an article in the Washington Post for status as a premiere event planner and influential marketing consultant, while profiling one of her events. She was also selected as one of five national speakers for a United Nations summit on using entertainment and media as tools for positive change.


She has served on several boards, including: National Alliance of African American Athletes, Greater DC Cares’ Social Circle, Fit Fathers, Raising Expectations and Technology Playground. Tracy was formerly the Executive Director of the Michael Walton Foundation and a consultant for Natl. Assn. of Black Female Executives in Music and Entertainment (NABFEME). She has contracted with U.S. Dept. of Justice (Telecommunications Antitrust), cable network TV One, Proctor & Gamble (luxury goods), and the United Negro College Fund. Tracy has represented the entertainment and non-profit communities via panels and speaking engagements for The National Council of Negro Women, Essence Magazine Leadership Summit, Howard University, National Idol Music and Lifestyle Conference, Time Warner, NAMIC, Atlantic Recordings, and others.


She currently produces a digital industry listing for music, media, fashion, arts, and sports for 15+ years; providing content to an audience reach of 150,000+.

Tracy’s career began at record labels, and she founded her first company (Sweet Soul Entertainment) in 2000. Ms. Press held multi-year contracts with Essence Magazine, MK Technology, Biomed, etc. Tracy has provided event planning, marketing, consulting, community/public relations, and VIP services for most of her career. Clients, contracts & projects have included: Diageo, Six Flags, NFL & NBA draft events, INR, VIBE Magazine, Fekkai, Radio One, McDonald’s, Jet Magazine, artists, athletes, etc. She’s secured press for clients in outlets such as BET, The Washington Post, Billboard, FOX, The Washington Times, ABC7, Sister 2 Sister, The Source, Uptown Magazine, etc.